NNU senior Allison Bingham earned third place in the undergraduate research competition at the virtual 2021 American Marketing Association (AMA) International Collegiate Conference earlier this month. Her research was on “The Association of Social Media Advertisements with Compulsive Buying Behavior.” NNU’s AMA Collegiate Chapter was also recognized for Outstanding Chapter Planning and Outstanding Professional Development.
“I was thrilled to have Allison represent the NNU AMA Chapter by presenting her research,” Dr. Konya Weber, Associate Dean of the College of Business and AMA Faculty Advisor, said. “As the first NNU student to compete in this competition, we are exceedingly proud of her."
During the 2021 virtual conference, AMA members participated in the Digital Bootcamp online, a two-day workshop of interactive sessions about digital marketing. This workshop was designed to guide students toward successful interviews and recruitment into future digital marketing roles.