Director, Marketing to Students



Director, Marketing to Students


University Marketing & Communications
Director, Marketing to Students


Description of the Position
The Director, Marketing to Students at Northwest Nazarene University (NNU) is a member of the Marketing and Communications (MarCom) team overseeing the strategies and tactics that support the marketing of all NNU “products” to students (future and current) while leading team members and processes toward that same end. This person has experience working with both clients and team members on multichannel campaigns that deliver unquestionable business results. The Director position is a full-time, salary exempt role, reporting to the Associate Vice President (AVP), Marketing and Communications.

The Director works collaboratively with the sales (admissions) teams to define audiences, goals, barriers, and success. The Director also collaborates with members of the MarCom team to develop strategies and tactics to address and solve the stated challenges and opportunities. The Director leads the work and development of two communication experts of the MarCom team.


Northwest Nazarene University is sponsored by the Church of the Nazarene and seeks to reflect the cultural and ethnic diversity of the body of Christ in its faculty, staff, administration, and students. All those interested are encouraged to apply and will be evaluated equitably.


The Job – Ongoing Functions

  • Develop and manage an annual marketing plan for future students that is in harmony with both the NNU brand and the requirements of the sales teams
  • Monitor the effectiveness of all initiatives and modify tactics as needed
  • In collaboration with members of the MarCom team, evaluate and analyze competitive marketing activities and strategies to inform future opportunities and approaches
  • Consistently meet with campus partners (sales and product leaders) to report on results, define future needs, and develop stronger relationships
  • Serve as a member of the MarCom Leadership Team 
  • Continually evaluate and update related areas of
  • Consistently report and evaluate results and explore future opportunities and solutions
  • Performs other duties as assigned


What We Are Looking For

  • Be a team player: Ability to work collaboratively as part of a larger team in an ever-changing environment
  • Present the vision: Articulate how the strategy and tactics answer the brief and solve the client challenge
  • Think AND execute: Ensure smart thinking is understandable and compelling
  • Inspire with passion: Pay attention to trends/innovations in marketing and solution delivery, while staying ahead of the curve 


Minimum Qualifications 

  • Bachelor’s degree in Business, Marketing, Journalism, Communications
  • Approximately 5 to 7 years of related work experience
  • Proven ability to grow relationships and trust with partners
  • Demonstrated expertise in digital technologies, digital marketing, and advertising
  • Proven results with managing teams from creative concept to delivery
  • Proven leadership, team development, and mentoring skills 
  • Creative thinker, asker of great questions, and problem solver
  • Ability to collaborate effectively at all levels and functions 
  • Proven ability to manage cross-functional teams
  • Demonstrated strategic acumen
  • Strong written, presentation, and verbal communication skills
  • Excellent interpersonal skills
  • Highly motivated self-starter 
  • The University requires that all candidates be Christians (preferably in the Wesleyan tradition), and must be comfortable with and in agreement with the mission and lifestyle values of NNU 


Salary determined by the educational background and experience of each applicant. Full-time personnel offered access to a benefits package including health, vision, and dental insurance for employee and family, life and disability insurance, flexible spending plan, tuition benefits, annual leave, sick leave, opportunities for professional development, and a retirement program.

Application Process

To be considered for this position, a complete application packet must be received. Complete application packet will include the following:

  • Letter of interest
  • NNU application
  • Resume
  • Letter of reference from current pastor
  • Two current letters of recommendation from professional associates

For Faculty positions, also include:

  • Statement describing your philosophy of Christian higher education
  • Statement describing your philosophy of teaching

Send, fax or email a complete application packet to:

Human Resources Office
Northwest Nazarene University
623 S. University Boulevard
Nampa, ID 83686
Phone: (208) 467-8036
Fax: (208) 467-8587

Employment at Northwest Nazarene University is contingent upon the results of an independent background check.

Reviewed 7 Jul, 2021

Northwest Nazarene University is an Equal Opportunity Employer. As an educational institution operating under the auspices of the Church of the Nazarene, Northwest Nazarene University is permitted, and reserves the right to prefer employees on the basis of religion (Title VII, Sections 702-703, United States Civil Rights Act of 1964, as amended).