Business (BU)
BU 111. Business Seminar (3)
Survey of the field of business including organizing and managing businesses; managing human resources; marketing, introducing financial issues including accounting, money and banking, securities markets; business issues, business ethics and international business.
BU 217. Computer Applications in Business (3)
Introduction to computers as a tool for business including fundamental concepts of information technology and the use of business application software including word processing, spreadsheets, database, graphics, electronic communications, and World Wide Web. Prerequisites: Computer proficiency.
BU 222. Business Communication (3)
Study of the process and objectives of effective business writing and presentations. The course includes a review of English composition of basic business correspondence and e-systems.
BU 233. Math for Business and Finance (3)
An introductory course to statistical theory and applications for business decision-making purposes. Topics include the role and use of statistics, tables and graphs, data analysis, probability distributions, descriptive measures, and statistical inference, including sampling, hypothesis testing, confidence intervals, analysis of variance, quality control, and regression analysis. Fulfills the General Education Mathematics Competency requirement. Prerequisites: ACT Math score of 21 or higher or have passed MA 095 Intermediate Algebra or instructor's permission.
BU 294. Special Topics (1-3)
Study of some areas not covered in other business courses.
BU 296. Field Experience in Business (1-3)
Designed to provide an introductory experience as a leader in various business settings. Consists of involvement in various community projects, both as an observer and as a participant. The component includes 30-40 hours per credit when completed. May be repeated for credit in a different setting. Prerequisites: Permission of the Director, Undergraduate Business Program.
BU 301. Personal Finance and Stewardship (3)
A study and application of planning and organizing personal finances. The class will also discuss how students manage, and address the challenges of becoming good stewards of their gifts, talents, time and resources. Topics covered include education and experience, earning and spending, savings and debt, giving and tithing, taxes and insurance and social responsiveness. (See EC 301)
BU 303. Management Information Systems (3)
The course considers management information systems from the manager's viewpoint as well as that of the accountant and data processing professional. Topics include: introductory concepts, hardware and software resources, many common areas of application, and planning and developing management information systems. The areas of application include: financial information systems; information systems for marketing production, personnel, and managerial-decision models, and general office information systems.
BU 341. Business Law I (3)
Study of the present day law of business in the United States as it relates to contracts, sales, agency, the legal environment, and selected topics. Ethical considerations and international topics are also discussed.
BU 342. Business Law II (3)
Study of the present day law of business in the United States as it relates to corporations, agency, and negotiable instruments. Emphasis is also given to legal principles as they apply to partnerships, corporations, and non-corporate associations. Ethical considerations and international topics are also discussed. Prerequisites: BU 341. Offered: Alternate years
BU 351. Principles of Marketing (3)
Study of marketing from the point of view of the business firm. Topics include the structure of the marketing system, the nature of marketing management, consumer behavior, marketing research, product policy, pricing policy, channels of distribution policy, promotion policy, and analytical techniques useful to marketing management.
BU 353. Marketing Communications (3)
The course will deal with the use of advertising, personal selling, sales promotion and public relations as elements in a promotional program. A managerial framework is used to emphasize the integrative aspects of the objectives, copy, media selection, budget decision, audience targeting, and the development of an ad campaign. Prerequisites: BU 351. Offered: Alternate years
BU 355. Sales Management (3)
Functional aspects of sales force management, personal selling methods, procedures for recruiting, selecting, and training new salespeople, compensation and expense control systems, problems of sales force motivation and supervision; methods of territorial and quota assignment, sales department budgets, distributor-dealer relations, and other selected topics. Offered: Alternate years
BU 358. Retail Management (3)
Study of the operation and management of retail organizations. Topics include location, layout, pricing, promotion, and purchasing. Prerequisites: BU 351. Offered: Alternate years
BU 364. Principles of Management (3)
Study of the functions and principles of management with emphasis on relationships between workers and management as well as between individual employees. Topics cover the areas of planning, organizing, directing and controlling personnel, and decision-making procedures and techniques.
BU 365. Human Resource Management (3)
Strategic issues in managing human resources, developing and implementing human resource policies, and procedures, human resource planning, job design, analysis and evaluation, staffing, compensation, performance appraisal, training and development career management, labor relations, and legal, ethical and global Human Resource issues. Offered: Alternate years
BU 371. Financial Management (3)
Introduction to financial management, including financial statement analysis, valuation of cash flows, capital budgeting, the time value of money, the concepts of risk and return, cost of capital, and applications of these concepts in the firm. Prerequisites: AC 107, EC 241, and BU 233 or ACT Math of 21. Offered yearly.
BU 377. Saving and Investing (3)
An introduction to the economics of lifetime saving and investing decisions. Includes introduction to financial institutions involved in saving and investing, operation and properties of stock, bond, and real estate markets, role of tax laws and practices in life time saving and consumption decisions, time value of money principles, saving to achieve personal goals, rate of return and risks of alternative investments, in the context of principles of Christian stewardship. (See EC 377)
BU 381. Business Ethics (3)
This course covers the ethical aspects from a Christian perspective of management decision making which pose fundamental questions about executive decisions and the human impact of corporate power.
BU 394. Special Topics (1-3)
Study of some areas not covered in other business courses. May be repeated for credit.
BU 396. Internship in Business (3)
On-the-job experience involving decision-making and problem-solving techniques, skills and knowledge acquired in the classroom. This experience is under the supervision of both a business person and professor. Prerequisites: Permission of the Director, Undergraduate Business Program.
BU 456. Marketing Metrics (3)
Integrated course that examines Consumer Behavior theory and develops the marketing research skills needed to measure customers' attitudes and predict their behavior. Prerequisites: BU 233, or MA 224. Offered: Alternate years
BU 459. Global Marketing (3)
The course covers the differences between marketing endeavors in international markets and those applicable to domestic markets. Differences in culture and customs as they relate to marketing are also analyzed. Prerequisites: BU 351. Offered: Alternate years
BU 460. Global Business Strategies (3)
The course will cover the structure of global operations, methods, and techniques of licensing, joint ventures, and parent-subsidiaries. Prerequisites: BU 364. Offered: Alternate years
BU 461. Entrepreneurship (3)
Major topics include: identifying potential high growth business opportunities, characteristics of entrepreneurs, developing creativity, evaluating market potential, preparing a business plan, and choosing an exit or succession strategy.
BU 467. Organizational Behavior (3)
A study of the effects of organizational structure and style on morale, productivity, and efficiency. Prerequisites: BU 364. Offered: Alternate years
BU 469. Global Operations Management (3)
The course will cover the structure of global operations, and apply quantitative tools needed to make effective decisions. The interaction of operations within the organization will be studied.
BU 496. Field Experience in Business (1-3)
Designed to provide an introductory experience as a leader in various business settings. Consists of involvement in various community projects, both as an observer and as a participant. The component includes 30-40 hours per credit when completed. May be repeated for credit in a different setting. Prerequisites: Permission of the Director, Undergraduate Business Program.
BU 498. Senior Seminar In Business (3)
Applications seminar requiring students to utilize various business concepts. The main emphasis of the course will be on entrepreneurial research projects, but additional topics of current interest in business will be covered. Prerequisites: Business or accounting major with senior classification and instructor's permission.
STEP PROGRAM
BU 311. Junior Seminar (3)
Overview of the business field. Management, marketing, human resources, financial management, accounting, business ethics, and international business will each be explored. Specific consideration will be given to how each of the functional areas work together to provide synergy for the firm. Prerequisites: Admission to the STEP Program.
BU 317. Computer Applications in Business (3)
Key computer applications used in the business environment today will be covered. Topics covered include word processing, spreadsheets, databases, graphics, electronic communications, and the World Wide Web. In addition to understanding the individual computer applications, students will observe how the applications fit within the organizational information system structure. Prerequisites: Admission to the STEP Program.
BU 322. Business Communication (3)
The course compares and contrasts business communications to other communication models. Both oral and written business communication topics will be covered. Attention will be given to communication through electronic business channels. Prerequisites: Admission to the STEP Program.
BU 333. Mathematics for Business and Finance (3)
An applied course that examines mathematical principles in the context of business decision making. Mathematical topics will be applied to several functional areas including operations management, business forecasting, and finance. Statistics and probability will be reviewed. Other topics include compound interest, time value of money, and linear programming. Fulfills the General Education Mathematics Competency requirement. Prerequisites: ACT Math score of 21 or higher or have passed MA 095 Intermediate Algebra or instructor's/director's permission.